Inari Wines Expands with Dedicated Education Space and New WebsiteOctober 08, 2012
Paul and Aulikki Brandt Celebrating their wine classes education space
The first class will be I'll Drink To That: Beginning Wine Class on October 9th at 7pm, which will cover etiquette, core varietals, and more. Intro Classes are $25 and limited to only 12 students. Those interested can register online at the newly redesigned InariWines.com, which launches in conjunction with the expansion.
One goal of the expansion was to accommodate the increasingly popular Beer Tastings on Friday evenings and Wine Tastings on Saturday evenings (both from 4-6:45pm), which feature original educational content produced in-house to supplement the experience with interesting facts about the beverages as well as comprehensive tasting notes.
Inari will develop additional classes based upon customer participation and progression. The idea is to provide new, rewarding social experiences that will be enjoyable for a wide range of people, from casual wine fans seeking a great time in good company to connoisseurs wishing to discover the nuances of a specific low production wine Paul and Aulikki have obtained.
“We have been doing educational things for some time in different ways, from corporate ‘team building’ events to at-home special occasions. We’re even exploring helping restaurants to train staff about beer and wine. Learning has never been this fun,” said Aulikki Brandt with a smile.
Inari owners Aulikki and Paul Brandt have been a fixture in downtown Bristol, Virginia, for almost a decade. Over the years, their shop has developed a refined selection based on their own personal experience, customer requests, recommendations from their knowledgeable distributors, and their extensive knowledge of the various tastes and interests of their loyal customers.
“We like to say that the only thing we pay more attention to than our selection of wines is our customers,” said Paul. He continues, “Grocery stores are stocked by the distributors, usually with product that isn’t selling well in specialty shops like ours. We personally taste most wines we buy — and even if we don’t personally enjoy it, it can end up on our shelves if it’s representative of the region or we think customers will want it.”
The store has become a perfect mix of what they know is high quality and what Tri-Cities’ customers love.