Design Committee Work Plan
BELIEVE IN BRISTOL/ MAIN STREET WORKPLAN — 2012COMMITTEE – Design
GOAL – Enhance the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems and long-term planning to assist in creating a viable sustainable community.
OBJECTIVES – How are we going to achieve that?
1. Continue to work with both cities in the planning and development of our Downtown, including parking, signage, façade design and improvement, landscaping, etc.
2. Promoting the Livable Communities Project.
3. Advocacy for the “value of contributions” of the Design Committee in the Downtown community – marketing the committee more to property owners & businesses.
4. Developing a photographic inventory (condition assessment) of the properties facing State Street.
5. Annual Design Award and Recognition.
6. Offer design support to merchants and property owners.
7. Continue to work toward the development of Historic Zoning in Downtown.
ACTIVITIES/TASKS – What actions need to be done to reach the goal?
Activities/Tasks Who Will Do It Timeframe Costs
• Working w/city planners Committee Ongoing 0
• Livable Communities Project Committee 2012-2013 Material Printing
• Advocate for Committee Committee 2012-2013 0
• Photographs & inventory Committee 2012-2013 Printing
• Give advice as requested Committee 2012-2013 0
• Annual Design Award in April Committee to Discuss Winner 2012 $80 for plaque
Economic Restructuring Committee Work Plan
BELIEVE IN BRISTOL/ MAIN STREET WORKPLAN — 2012COMMITTEE – Economic Restructuring
GOAL – Strengthen the district’s existing economic base while finding ways to expand it to meet new opportunities and challenges from outlying development. Furthermore, to retain and expand existing businesses to provide a balanced commercial mix, convert unused or underutilized space into productive property, and share the competitiveness and merchandising skills of downtown business people.
OBJECTIVES – How are we going to achieve that?
1. Leveraging Partnerships to Establish Business Recruitment Strategies
2. Education for Downtown Businesses – Small Business Outreach
3. Exploring how technology can play a role in defining downtown
4. Taking ownership of “Downtown Bristol is a great place to do business.” brand.
ACTIVITIES/TASKS – What actions need to be done to reach the goal?
Activities/Tasks Who Will Do It Timeframe Costs
• Key Business Recruitment Committee 2012 0
• Leverage strategic partners to create consistent touch point between BiB and new prospect
• Evaluate new broader scale business developments and their impact on downtown
• Promotional Merchant Meetings Committee 2012 250
• Work with proactive businesses to allow them buy-in to control scope and direction
• Assess Technology as Business Attractor Committee 2012 0
• Partner with city regarding free Wi-Fi / Monitor and report on viability of QR code project, city website evaluation
• Adopt-a-business program Ben / Marjorie 2012 0
• Education in social media, marketing tactics, professional consulting. Dynamic roles based on need. Actions / ideas presented are based on measurable goals for reporting and evaluation.
Promotion Committee Work Plan
BELIEVE IN BRISTOL/ MAIN STREET WORKPLAN — 2012COMMITTEE – Promotions
SUBCOMMITTEE: Arts and Entertainment District Steering Committee
GOAL – Bringing people back to the community center by the improving the district’s image and marketing its unique assets.
OBJECTIVES – How are we going to achieve that?
1. Annual Student Discount Cards
2. Develop & Maintain Arts & Entertainment District & Steering Committee
3. Special Events – Border Bash, Christmas Open House, Journey’s End, Pumpkin Palooza & Celebrate Bristol’s July 4th Celebration, Bristol Rhythm & Roots Reunion, Food City Family Race Night, Farmer’s Market, Music & Movies in the Park, Veteran’s Day Parade, Christmas Parade
4. Day Trip Profile
5. Maintain Established Media / Press
6. Marketing Strategy – Promote Bristol to Bristol
7. Promotion of multi-cultural assets
8. Start Downtown “Date Night” Fundraiser
9. Support & Participation for State & Regional Tourism Incentives – The Crooked Road, Heartwood, Round the Mountain, The Sunny Side Trail etc...
10. MAKE MORE $$$$
ACTIVITIES/TASKS – What actions need to be done to reach the goal?
Activities/Tasks Who Will Do It Timeframe Costs
• Work with merchants on discount card Committee Summer $2000-Print & Distribute to local colleges
• Additional monthly meeting for A&E District Committee A & E Steering Committee — -
• Produce, Identify and promotion of all downtown events Committee — -Maintain coordinated calendar of events posted on website
• Continue to grow tourism through advertisements & strong partnerships w/ CVB, BCMA & BRRRR — Promotion of our Musical Heritage, Live Music DT, Advertisements Ongoing $2000
• Create a Daytrip Profile – What to do Committee — Printing
• Continue to maintain media relationships Committee/Christina — -
• Determine how to market Bristol to Bristol Committee — -Promotion of the 3 / 50 project
• Establish a system to measure event success Committee — -
• Logistics & Promotions of BIB events Committee — $2000
• Grow Volunteer Base & Start Database Committee — -
Organization/Structure Committee
BELIEVE IN BRISTOL/ MAIN STREET WORKPLAN — 2012COMMITTEE – Organization
GOAL – Provide effective ongoing management and advocacy for the downtown Main Street Program.
OBJECTIVES – How are we going to achieve that?
1. Annual fall/winter financial campaign
2. Spring fundraising event: From the Top Down Loft Tour
3. Annual Sponsor Recognition
4. BIB Board & Committee Recruitment & Volunteer Development
5. Winter fundraising event: Bristol’s Downtown Showcase
6. Main Street 101 – Work with ER Committee on quarterly DT/Merchant Meetings
7. Outreach programs for new residents
8. Presentations
9. Regional Round Table
10. Relationship with City Governments
11. Maintain TN & VA Main Street State Designations
12. Tourism Blitz / Dent K. Burk Window
13. Downtown Tours – Ambassadors
14. Merchant Lesions
15. Annual Board Retreat
ACTIVITIES/TASKS – What actions need to be done to reach the goal?
Activities/Tasks Who Will Do It Timeframe Costs
• Produce Program Report Committee/Christina Oct/Nov $2500 — Each BOD Member will be asked to talk with merchants about program, Campaign will be mailed out to approximately 2500
• Work with Loft owners/Renters Committee/Christina March/April $2000 — King College Students Volunteers and Produce Guide including Downtown Discounts
• Downtown Showcase Fundraiser Committee/Christina Jan/Feb $1500 — Work with Restaurants, Retail and Arts & Entertainment Community for Downtown Showcase
• Help ER Committee Organize Quarterly Merchant Meetings w/Speakers — 0
• Work with E.R. Committee for new resident programs — -
• Presentations as requested Committee — -
• Maintain Relationships with City Committee — -Lunch/Informational Meeting with new City Council Members
• Focus on Tourism Blitz in Fall Committee Oct/Nov $400
• Maintain Relationships with Community Organizations — -
• Welcome new merchants to downtown Committee — -