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BRRR 2010 & Virginia Is For Lovers

June 30, 2010

Bristol Rhythm & Roots Reunion is partnering with The Virginia Tourism Corporation on a marketing/economic impact study that will be used as a model for other communities across the state.

With so many small communities facing job loss, tourism is a great solution to boosting local economies. No one knows that better than The Virginia Tourism Corporation. They do a wonderful job of promoting tourism and events like BRRR across Virginia and they are encouraging smaller localities to take advantage of their best assets.

"We're very excited about this partnership with the Virginia Tourism Corporation," says BRRR Executive Director Leah Ross, "It will give us a more accurate depiction of what the festival does for our local economy."