Believe in Bristol Opens Applications for Downtown Facade Improvement Grant on the “Virginia Side”

Believe in Bristol (BiB) is now accepting applications for its Downtown Bristol Facade Improvement Grant, a funding opportunity designed to support exterior improvements that enhance the vitality, appearance, and economic strength of Bristol’s Historic Downtown District. 

Applications are open January 16 through March 13, 2026, with grant recipients announced by March 23, 2026. Projects of all sizes are encouraged to apply.

The Facade Improvement Grant program offers up to $10,000 per facade to eligible property and business owners for a wide range of exterior enhancements. Projects may include minor aesthetic upgrades such as signage, lighting, and awnings, as well as larger rehabilitation or restoration efforts. A 50/50 matching investment is required, and grant funds are provided as reimbursement upon completion of the approved work. Eligible applicants include property owners and tenants — including business owners — whose buildings are located within the Virginia portion of Bristol’s Historic Downtown District served by Believe in Bristol.

To ensure equitable access and clear expectations, the program is designed to accommodate a full spectrum of improvement types while prioritizing projects that demonstrate a strong potential for positive downtown impact.

Applications will be evaluated based on the following criteria:

• Overall economic impact and contribution to downtown revitalization

• Appropriateness of proposed improvements within the historic downtown context

• Creativity, design quality, and visual impact

• Degree of visible improvement from existing conditions (“before and after”)

• Contribution to surrounding properties and the broader streetscape

• Demonstrated ability to finance the full project cost

• Demonstrated ability to complete the project within the one-year program timeframe

  
  

“Investing in building facades is an investment in the entire downtown,” said BiB Executive Director Maggie Elliott. “These improvements help strengthen our local businesses, enhance walkability, and preserve the historic character that makes Downtown Bristol unique.”

For full details on eligibility, restrictions, guidelines, the application process and to apply, visit www.believeinbristol.org/facade-improvement-grant.

About Believe in Bristol

Believe in Bristol is a nonprofit, Main Street organization dedicated to the continued revitalization, preservation, and promotion of downtown Bristol, Tennessee–Virginia. Through events, business support, public art, and partnership-driven projects, Believe in Bristol works to strengthen the economic vitality and cultural vibrancy of the historic downtown district that connects the twin cities.