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About Believe in Bristol

Bristol has a proud heritage going back more than 150 years of being both a fun place to visit and “A Good Place to Live.” With so much to do and enjoy, everyone feels at home in Bristol.


Since 2006, Believe in Bristol has been a catalyst for positive growth in Downtown Bristol. Through marketing initiatives, public space improvements, business engagement programs, cultural events, and more, we are creating a strong and vibrant downtown district.



Believe in Bristol’s mission is to unify and strengthen Downtown Bristol by promoting its history, facilitating future growth, and building a vibrant community of arts and culture, heritage, music, and economic strength.


Our vision for Downtown Bristol is a vibrant and collaborative community of Tennesseans and Virginians, celebrating our shared heritage, enjoying a vigorous economy, and providing abundant opportunities for living, working, shopping, and playing.


Believe in Bristol is an accredited program of the Tennessee Main Street program, Virginia Main Street and the National Main Street Center™. As a nonprofit 501 (c) 3 organization, Believe in Bristol is composed of dedicated citizens, business owners, government officials and other friends of Bristol who recognize the role a vital downtown plays in preserving and furthering our community's identity, spirit and economy.


The Main Street Approach


Identifying and assembling human and financial resources and establishing a governing board, committees, and staffing structure, which delineates responsibilities and fosters cooperation among stakeholders for volunteer-based programs.


Creating a positive image of the commercial district, boosting consumer and investor confidence and driving commercial activity and investment through advertising, events, and marketing campaigns.


Capitalizing on our best assets by rehabilitating historic buildings, encouraging appropriate new construction, and developing long-term planning to create an inviting commercial atmosphere.

Economic Vitality

Strengthening existing economic assets, recruiting new businesses, and converting unused or underused commercial spaces to build a commercial district that responds to today's consumers' needs and boosts the district's profitability.

Accreditations & Awards

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The Main Street Philosophy:

Eight Principles of Success

Believe in Bristol Board's

Main Street

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