BRISTOL, Tennessee/Virginia (Wednesday, July 29, 2026) - Bristol has consistently distinguished itself through its unique identity, from sharing a downtown with two states and hosting NASCAR’s most popular races to being recognized as the Birthplace of Country Music. Without question, the community has earned a reputation for delivering unique, unforgettable experiences. This holiday season, Downtown Bristol is taking that tradition to a whole new level. Believe in Bristol and Explore...

Baker’s hiring marks an important step in Believe in Bristol’s continued investment in staffing capacity to better serve downtown businesses, property owners, residents, visitors, and partners on both sides of State Street.